EcoBreed develops solutions to fast-track natural plant breeding. The company's technological platform, BreedFit, enables rapid and personalized breeding of plant varieties by learning the farmer's field and its specific environmental conditions.

When introduced into a new field, the BreedFit system uses big data and artificial intelligence to assess various factors such as unique markers for local adaptation. The system then recommends specific varieties for breeding based on its analysis.

EcoBreed is currently focused on two markets: seeds and grains for food, and beverages made using wheat, barley, and chickpeas.